Black Friday x Babbel

For our Black Friday campaign, we strategically developed a series of hyper-localized testimonials to maximize engagement across key markets. Leveraging data-driven insights, we identified the need for highly targeted content and executed a rapid production cycle. In just one week, we scripted, produced, filmed, and edited eight testimonials, each tailored to a specific market. To ensure maximum reach and adaptability, we delivered three distinct versions in multiple formats, optimizing for different platforms and audience preferences.